Outcome & Impact

Shapeshifters’ visual storytelling work for KBR is a standout example of design being used as a strategic connector—not just a polish layer. Invited in to help unify a national network of scientists and engineers under a single consulting business, we partnered closely with KBR’s Managing Principal to shape a narrative the whole organisation could rally around.

 Through a collaborative process of planning, storyboarding, and illustration, we translated complex organisational intent into a cohesive visual story that clearly articulated how teams would work together, collaborate across disciplines, and build an effective consulting practice. The resulting presentation wasn’t designed to sit in a folder—it was built to travel. Delivered by the Managing Principal as they toured Australia, it became a practical tool for genuine engagement, helping create shared language, alignment, and momentum across the national team.

The impact was immediate and measurable. The presentation received wide acclaim internally, supporting new hiring and helping catalyse the development of a clearer business structure. Most tellingly, the imagery has endured beyond the initial project—evolving into an embedded part of the KBR brand ecosystem, continuing to communicate values and direction long after the roadshow ended.